Founded in 1923, The Walt Disney Company is a world-leading multinational family entertainment enterprise. It owns numerous iconic and well-loved IPs including Mickey Mouse, Disney Princesses, Duffy and Friends, Zootopia, Frozen and more, appealing to consumers of all ages from kids to adults. Licensed merchandise stands as a vital revenue stream for Disney, with customers showing strong preference for coordinated, scenario-based and premium IP-themed products.

Chiikawa is an extremely popular Japanese healing IP. The three core figures—Chiikawa, Hachiware and Usagi—are deeply beloved by audiences. Its warm, relatable storylines have won massive fans among teenagers and young office workers.

Butter Bear has become a smash hit with its soft, soothing milk-toned character design. Featuring a gentle and fluffy cute style, it mainly attracts young women and students. Its simple, distinctive visual style keeps daily cultural merchandise in high demand, and matched product sets are hugely popular with fans.

Harry Potter belongs to Warner Bros.’ Wizarding World IP portfolio. Since the first novel released in 1997, it has remained globally popular for over two decades, featuring iconic elements including four Hogwarts houses, Harry, Hermione, Ron and other classic characters. Its fanbase spans children, students, adult loyal enthusiasts and collectors. With highly recognizable vintage magical aesthetics, stationery, daily goods and collectible gift sets maintain strong long-term market demand among Potterheads.